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Dori Fussmann

Chief Financial Officer

Dori Fussmann is a seasoned finance and operations executive with deep expertise in entrepreneurship, business strategy, and data-driven decision-making. As Chief Financial Officer of BlueMark, Dori leads the firm’s financial strategy and planning, operational excellence, and growth execution – helping ensure the organization’s continued leadership in impact verification and intelligence.

Before joining BlueMark, Dori was the Founder and CEO of The Vets, a pioneering U.S. home pet care company that he built from concept to a nationwide operation with more than 250 employees and over $25 million in annual recurring revenue. Under his leadership, the company raised more than $100 million in capital, achieved rapid scale across multiple markets, and successfully merged with BetterVet to create one of the largest tech-enabled veterinary care platforms in the country.

Earlier in his career, Dori spent several years in investment banking at Citi, Ion Pacific, and Morgan Stanley, advising on mergers and acquisitions, IPOs, and strategic financing transactions across consumer and technology sectors.

Dori earned dual degrees in Accounting and Business Management (B.A.) and Law (LL.B.) from the Interdisciplinary Centre (IDC) Herzliya. He also served as an officer and company commander in the Israel Defense Forces.

Fluent in English and Hebrew and proficient in German, Dori brings a global perspective and a passion for combining analytical rigor with entrepreneurial execution.