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Making the Mark 2021: The Benchmark for Impact Investing Practice

Find out what it takes to be an impact leader

Introducing the BlueMark Practice Benchmark™, the first definitive resource in impact investing that allows market participants to differentiate between Practice Leaders and Practice Learners.

The Benchmark is anchored in the aggregated findings from BlueMark’s 30+ impact verifications completed to date, which involved conducting hundreds of client interviews and reviewing thousands of pages of investment policies, transaction documents, data, and reports.

Impact investors large and small, specialized and diversified, choose BlueMark to verify the alignment of their impact management practices with key industry standards, like the Operating Principles for Impact Management.

BlueMark’s verification clients represent all asset classes and investor types, and collectively oversee $99+ billion in impact assets under management.

Key Findings

43 %

of all investors verified by BlueMark Align staff incentive systems with impact performance

48 %

align their impact objectives with the 169 targets underlying the Sustainable Development Goals

11 %

solicit input from key stakeholders to assess impact performance

32 %

monitor and review any unexpected positive or negative impacts

Impact verification is not only important to understand how our own impact standards and practices align with the Principles and where we can improve, it also helps us in our selection and assessment of fund managers through which CDC invests indirectly.

CDC Group

Closed Loop Partners believes in the integration of environmental and social value into markets. BlueMark represents critical accountability, given that impact outcomes have yet to be globally standardized. BlueMark brings transparency to impact processes and empowers market participants and stakeholders to confirm that impact outcomes are credibly derived.

Closed Loop Partners and Nestlé

Download Making the Mark™ to learn more about best practices in impact management

Watch a recording of our May 13 launch event on How to be an Impact Leader” to hear first-hand from several of BlueMark’s clients that have gone through the verification process to learn how a third-party perspective helped them improve their approach to impact management. The event featured BlueMark’s Christina Leijonhufvud as well as speakers from Bain Capital Double Impact, Big Society Capital, Summit Africa, The Rockefeller Foundation, and the U.S. International Development Finance Corporation.

To learn more about BlueMark’s approach to impact verification, download BlueMark’s inaugural Making the Mark’ report (2020 edition) or visit our Resources page.

ABOUT BLUEMARK
BlueMark is a leading provider of impact verification with a mission to strengthen trust in impact investing and to increase accountability for impact. BlueMark is an independent subsidiary of Tideline, a certified women-owned advisory firm in impact investing.